Understanding lighting and the intended effect will help inform your decisions for creating budgets, schedules, and even Shoot Briefs and Shotlists. The topic of light is quite vast so we will just stick to the basics for planning your photography and video shoots. There is something perfectly imperfect about using what light is available when […]

Nowadays, there is a growing outlet for photographers and content creators to sell their existing presets. I will be honest and say that I have purchased or been given freebie presets, but there hasn’t been a single one I have found that fits when it comes to coloring my photographs. Usually, the person selling the […]

Each piece of creative content goes through the processes of ideation, Pre-Production, Production, and Post-Production phases before it makes its way into the marketing channels. When planning your photoshoot and looking to hire and work with a photographer, understanding each of these phases will make the process much more enjoyable! Preparation First things first! Know […]

Depending on your business and the reason for the photo shoot, locations, props, and styling should always be considered in the storytelling. The visual cues for the viewer can help create a certain mood or vibe that speaks directly to your target audience. I like to encourage my clients to think of themselves as actors […]