I am a multi-passionate creative with a fondness for those hidden gem hideaways and cultural crossroads. I spend most of my days creating, dancing, and hacking into coconuts after long swims in the ocean.
The Visual Branding Guidebook
All you need to create a cohesive look for your brand that you can keep consistent across marketing platforms.
Each piece of creative content goes through the process of Pre-Production, Production, and Post-Production before it makes it’s way into the marketing channels.
In the Pre-Production and visualization process, it is important to identify the following:
First things first! Know why you are looking to take photos for you or your business. What are your goals?
Identifying your target audience will be important for your business.
What are you looking to create content for? Memories, a new offering, a product launch, an event, or general brand awareness and announcements?
Define the channels where the content will perform. Is it on social media? What formats? Websites? Printed Publications? Each format requires a slightly different approach.
Giving yourself enough time to prepare your concepts or to allow someone to help you with them will be essential to a successful shoot. Make it easy on yourself and set a realistic shooting and post schedule.
It is always helpful to mindmap and pull some reference to help communicate your own personal vision and expectations when working with a photographer. This will help them to understand what kind of lighting set-up, vibes, styling, retouching, effects, etc. to consider.
Most photographers working on smaller-scale productions are charging for their time in all three phases of the process. It is Important to remember the value of their equipment, their ability to give direction during the shoot, their ability to curate, edit, color, and retouch photos, and their insight for media management.
Props, locations, and styling can be important parts of storytelling. If you have any wishes or need for help, it is important to discuss this so that you feel 100% about your creative choices throughout. High production-value content will elevate your brand and help you stand out.
DURING THE SHOOT
If you are new to being in front of the camera, it is important to communicate this! Sometimes you may require direction and sometimes you might want to be the director.
Most importantly, photography is a creative process intended to help you share your offerings and your essence out into the world. With each photoshoot you will get more comfortable with the process! When in doubt, discuss your concerns with your photographer.